Case study: Better Together Builders
Client: Better Together Builders
Industry: Real Estate Remodeling
Plan: Growth
Study duration: 3 months
Results
Dominating #2 best for bathroom remodeling topic (18.3% increase) and #9 for overall construction (out of 1000+)
Sentiment improvement from 60% to 72% positive .
Starting Point
-Better Together Builders began with just 3.7% AI visibility (meaning they were mentioned in fewer than 4 out of 100 relevant AI-generated queries).
-They ranked [insert position] in their category
- carried a 33% negative sentiment rating
Goals
Improve how Better Together Builders is described across AI platforms
Increase visibility
Spot trends
Own more topics related to their industry
The challenges
• Weak presence in key third-party sources AI engines rely on, with outdated and negative reviews shaping brand perception.
• Low visibility across AI platforms, despite being active in SEO and social
• Competitors dominating top-of-mind queries
How Did We Do It?
In simple terms
1. Tracked AI Visibility
We ran prompts across platforms like ChatGPT and Google AI Overview to see if Better Together Builders was mentioned and how they were being positioned.
2. Analyzed the Results
We identified which competitors were showing up instead, what sources AI relied on, and where Better Together Builders was falling short, including visibility gaps and sentiment issues from outdated reviews.
3. Delivered Actionable Reports
Each week, we broke that data down and provided a human-written report showing what was changing, what was missing, and what needed to be prioritized, from content fixes to review strategy.
4. Collaborated With Their Team
As part of the Outside Plan, we worked closely with Better Together Builders’ marketing team to guide improvements — from optimizing content and strengthening third-party signals to refining how the brand was framed across AI-relevant sources. We also shared industry-specific insights, helped shape focused campaigns, and supported sales optimization with AI-informed guidance.
5. Tracked Movement and Progress
We tracked shifts in citation share, AI crawler activity, website clicks, and branded traffic to measure progress. Each month, we delivered clear next steps to keep momentum going. Feedback from their team highlighted how increased visibility connected with sales activity and business traction
A Deeper Look at the Process
1. Scanning the Landscape
We ran targeted prompts across ChatGPT, Google AI Overview, and Perplexity to see how Better Together Builders appeared in industry-relevant queries and who showed up instead. Citation analysis revealed key competitors leading the space, along with a weak presence for Better Together Builders across AI-favored sources like Houzz, Yelp, and local media. To better understand where they stood, we separated results by topic like “bathroom remodel,” “kitchen renovation,” “general contractor in Los Angeles,” and “top home remodeling companies.” This allowed us to see what specific opportunities they were missing.
Insight: We saw rising interest in specific project types : notably bathroom and kitchen remodeling with increased frequency in AI-generated responses. BTB wasn’t consistently associated with those services, as their paid media focused on general remodeling. We advised the team to run targeted campaigns specifically for bathroom and kitchen projects, which led to increase in sales from that campaign.
2. Uncovering Sentiment Drivers
When sentiment surfaced, it leaned negative. We dug into the source and found a pattern: reviews often referenced missed deadlines.
Insight: We flagged this to their team and recommended a solution: have the sales team offer a guaranteed discount if project timelines aren’t met. This move turned a liability into a value signal and directly improved both customer confidence and sales performance.
3. Identifying Powerful, AI-Weighted Sources
We analyzed which third-party sites AI engines rely on most when generating answers in the construction and remodeling space. Reddit ranked as the No. 5 most-referenced source, with Quora and niche forums close behind. Our community manager showed up consistently in those spaces, not to sell, but to answer questions, share insight, and subtly position Better Together Builders as the informed expert.
Insight: We discovered that Houzz was ChatGPT’s No. 1 source for recommending a key competitor. Based on that, we advised BTB to collaborate on a targeted article with Houzz to strengthen brand visibility where it mattered most.
4. Turning Insight into Action
Throughout the process, we worked alongside their marketing team, providing weekly reports, identifying visibility gaps, and suggesting specific content and review strategies tied to real trends. From content tweaks to campaign timing, every recommendation was grounded in what AI platforms were surfacing and backed by measurable results.
Final Thoughts
Better Together Builders entered the AI visibility space early and it paid off. They started with low visibility and negative sentiment, but used the process to analyzing how they showed up in AI-generated responses and uncovered gaps, surfaced real feedback from past customers, and learned what future customers were searching for.
From sentiment repair to category-specific campaigns, every step was grounded in data not guesswork. We’re proud to have supported their team through this shift, and to continue being part of their growth.
"We always knew we were different, we just needed people to see it. U&AI made that happen without faking anything. Now when people find us, they already feel like they know us."
- Yanni B. Owner & CEO Better Together Builders
